marketing
Really, marketing services factor into most everything we do. In fact, if you ask one of our employees what they do, they’ll tell you they work for a marketing agency—not a web developer, or a graphic designer, or programming group or whatever. Sure, we do all those things, but at the end of the day, everything we do typically boils down to a marketing effort—something to drive your audience to your organization.
Because of the ubiquitous nature of the marketing needs in all of our projects, Taoti takes a big-picture approach to how we work for our clients. For example, if you come to us asking us for a web application, we’ll ask how you plan to get visitors to the site. The reason we intertwine the marketing goals with the other goals of the project is because they often impact the scope of whatever else we do. In other words, just building the website and building the website to work with a specific marketing campaign may be two different initiatives.
Traditional Marketing
Print, direct mail, signage—all staples of the advertising world. And there is a reason for that: they work. When you need to reach mass audiences and saturate an area with your brand or message, sometimes there’s nothing like using these tried and true methods.
New Media Marketing
There are many forms of new media marketing: blogs, emails, banner ads, pay per click campaigns, search engine marketing, etc… One main advantage these electronic forms of marketing have over their off-line counterparts is in our ability to target and track these ads with pin-point precision. We can figure out from the moment someone does a Google search for your product, how they come to your site, what they typed in to get there, what ‘click path’ they took through your site, what they bought, and exactly how much that customer was worth to you, down to the penny. Not only that, but since we know who this customer is, we can go back to him again with future offers and incentives to generate more revenue from the same original ad dollar. A fascinating world we live in, isn’t it? What the old-school Madison Avenue executives wouldn’t have given for this type of marketing power!
Grass Roots Marketing
When you need to invigorate the masses behind a campaign, sometimes the best thing to do is take your message to the streets. Taoti can establish the strategies and jumping off points for viral campaigns, human interest efforts, and other less traditional marketing methods.
Whatever your marketing goals are, Taoti has a deep tool box and more than a decade of experience of not just coming up with the ideas, but actually implementing them and seeing them through to the net result.